Customer Profile
Ribble Cycles has been designing, customizing and expertly hand-assembling bikes in England since 1897. Today, the company is a global player with a strong brand synonymous with quality and innovation. One of the first UK bike brands to launch an online store, Ribble has expanded its product range to include carbon fiber frames and advanced dynamics.
Their Business Challenge
The demand for bikes quadrupled during the Covid 19 pandemic, and Ribble Cycles struggled to adapt. It enjoyed triple digit growth, but to operate in this fast-paced, competitive market, Ribble needed agile systems that respond to changing conditions. It identified digitization as key to peak performance, from visibility of stock levels to driving efficiencies that reduce lead times.
The Solution
Ribble chose SYSPRO as a natural fit to help build resilience and boost performance. The company now has SYSPRO 8 at the heart of its operations, with ERP integration linking a range of solutions including Orchard Warehouse Management, Manufacturing Operations Management (MOM), Automail and HR module Equator.
The Outcome
Ribble’s digital journey has helped transform the business, boost productivity, drive efficiencies and future proof operations. Users now have end-to-end visibility of business processes and can drive continuous improvement. Access to reliable, real-time data also enables users to track everything from warehouse stock levels to the status of specific builds, through effective SYSPRO ERP integration.
– Matt Lawson, Chief Digital Officer, Ribble Cycles.
